The Art and Science of Extraordinary Communication



The Art and Science of Extraordinary Communication trains seasoned and emerging leaders to convey information with passion, persuasion, and purpose. This workshop, customized for each group we train, combines enhanced personal presence with storytelling skills so you and your team can be comfortable and adapt every presentation for the audiences with whom you must connect – both inside and outside your organization, from a small meeting room to the national public stage.

The Art and Science of Extraordinary Communication is an advanced, 2-day bootcamp-style presentation and storytelling skills training for seasoned and emerging leaders who seek to improve their abilities to affect and connect with their audiences. Led by experts in creative entrepreneurship, theatre and rhetoric, and through demonstration and practice, you will be better prepared to actualize your intention to influence and inspire teams, sell with passion, close deals, and serve others with excellence.


This program will equip you with the empirical, evidence-based skills to take your work into the world to meet your audience, market, or constituency and align your objectives with your ability to effect change with maximum impact. You will how learn to:

●    How to construct your message for specific audiences
●    Strategically employ storytelling to connect with audiences
●    Own your voice
●    Overcome distractions and keep your focus
●    Practice and rehearse with purpose
●    Communicate with presence


●    Non-Profit Leaders
●    Diverse Executives and Professionals
●    Leaders in Academic Institutions
●    Business Development
●    Marketing Professionals
●    Leadership in non-profit and service organizations
●    Technical Management
●    Executive Management


“Utterly transformative!”

“The unique skill-sets of a very seasoned faculty, a highly interactive format, and a diverse participant mix with live business issues, makes the program extremely attractive. The intense role-play emphasis is focused on internalizing techniques that can be transformed into natural habits for speaking, listening & influence building. An investment for sustained advantage!”

“The best program of its kind I have ever experienced. In two days our team went from cautious communicators to superstars.”



Adam LeipzigAdam has served in leadership positions of internationally prominent media companies, and guided dozens more as an independent advisor. He uses his skills as a film and media professional to bring vital engagement techniques to this training program.  At UC Berkeley, he teaches both in the Executive Education and MBA programs. He is the Senior Creative Advisor to CreativeFuture, a nonprofit organization that advocates for the creative community, and the former President of National Geographic Films, where he raised $125 million in production financing, and a former Senior Vice President at Walt Disney Studios.  Adam has been involved as a producer, distributor or supervising executive on more than 30 films that have disrupted expectations, including A Plastic Ocean, March of the Penguins, Honey, I Shrunk the Kids, and Dead Poets Society; his movies have produced over $2 billion in revenue with less than $300 million in production investment. He has twice been responsible for the “most profitable film of the year” and his films have won or been nominated for 10 Academy Awards, 11 BAFTA Awards, 2 Golden Globes, 2 Emmys, 2 Directors Guild Awards, 4 Sundance Awards and 4 Independent Spirit Awards. Adam is the publisher of Cultural Weekly (, the author of  Inside Track for Independent Filmmakers and the co-author of Filmmaking in Action, both published by Macmillan. Adam is expert at training people how to design ideal environments for creativity, because the ideal environment drives massive value. People and companies who work with him have achieved immense profits and growth.


Penny KreitzerPenny’s experience in High Impact Communication Skills for Leaders, covers Fortune 500 companies, training sessions in Europe, South Africa and the Middle East, as well as workshops throughout the USA. She is faculty at the UC Berkeley, Haas School of Business, and has served on the faculty of The Athena Women’s Leadership Institute at Barnard College in New York as well as many other academic institutions.  She has presented at the Haas School of Business Alumni Reunion, Yale University Learning Center Conference and Eli Lilly International Conference for Women Physicians. She teaches in both the executive education program and the Women in Leadership Conference at UC Berkeley.

Penny uses proven theatre-based techniques to help clients demonstrate the authority, authenticity, presence and confidence needed to become inspiring leaders and extraordinary speakers in today’s competitive business environment. Private coaching clients include media personalities as well as corporate leaders.

Penny has been Voice and Dialogue Coach on Academy Award-nominated documentaries Promises and Regret to Inform. As a professional, award-winning actress she has performed at many theatres in the US including the Berkeley Repertory Theatre and The American Conservatory Theatre in the Bay Area.

Penny was born in South Africa and studied Theatre, English and Political Science at the University of Cape Town and The Hebrew University in Jerusalem. She has an MA in Theatre and a Licentiate Speech Teacher’s Diploma from Trinity College, London.


Richard FreishtatRichard Freishtat serves as Director in the Center for Teaching and Learning at UC Berkeley, where he designs and delivers a full range of enrichment initiatives and consultation services to more than 2000 faculty, and academic and senior leaders across campus. He has consulted with over 150 business professionals and leaders on their presentation and persuasion skills. Having overcome a stutter and immense fear of speaking in public, he has a particular passion for working with professionals who seek to address some of the same impediments to their success. Richard is currently working on a book that will provide high-potential business professionals, who are challenged by similar obstacles, both relevant and easily implemented tools, techniques, and frames of mind for effectively conveying their message to garner intended results.

Richard holds a Ph.D. in Education, and an M.A. in Rhetoric and Public Address. Across his 15+ years of teaching experience, Richard has taught more than 5,000 students at the undergraduate, graduate and professional levels in course topics ranging from Oral Communication to Persuasion, and Interpersonal Communication to Small Group Communication.  He has also published and presented across the globe on the topics of teaching, pedagogy, and innovation in learning.

Not all Lead Faculty are available for all programs. Additional faculty members work under the supervision of Lead Faculty.


Please contact us for further information.